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Half A Pill

Every fentanyl death is a policy failure at this point,” says the father of a 20-year-old who died of fentanyl poisoning. After finding their daughter dead in her bedroom two days before Christmas, a mother and father are on a mission to shine a much-needed spotlight on this national epidemic. 

Senate Hearings

Country singer Jason "Jelly Roll" DeFord testified at a Senate Banking, Housing and Urban Affairs Committee hearing on the awareness and legislative solutions to stop the illegal smuggling of fentanyl into the U.S.

One Pill

Fentanyl is the deadliest drug threat in the U.S. Its victims are getting younger. Many don't know they're taking it. This is what their families want you to know.

Know the FACTS, Spread the WORD - ONE PILL CAN KILL!

Fentanyl is a potent synthetic opioid. There are two types: medical fentanyl and illicitly manufactured fentanyl. Illicitly manufactured fentanyl is permeating the street drug supply and is now a major contributor to overdoses and deaths in the U.S. Learn the facts and spread the word.

Why Should I Care? Illicitly manufactured fentanyl is driving the recent increase in U.S. drug overdoses. Dealers are mixing it with, and disguising it as, other common drugs like Oxy, Percocet, Adderall, and Xanax to increase profits. This process is not regulated and does not undergo any quality control – and as little as two milligrams of fentanyl (two grains of sand) is lethal.

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Latest North Carolina Fentanyl Fatalities
May 2024 data released on June 20, 2024



  • ​​​Dirtbag Ales Farmer Market Community Table - (July 21, 2024) at Dirtbag Ales @1000 a.m. - 2:00 p.m.

  • Back to School Night (July, 26, 2024) at Segra Stadium @6:00 p.m.

  • Slippery Rock Women's Soccer "Mental Awareness" Game" at Slippery Rock University, Pennsylvania (September 14, 2024)           @12:00 p.m.


Our purpose is to honor and celebrate the life of our beloved son, Alex Bradford, by STRIKING OUT the deadly opioid fentanyl and RALLYING for mental health awareness. Through our efforts, we aim to positively impact the lives of those affected by these devastating issues.

We are committed to driving change and creating a world where no family must endure the heartbreak of losing a loved one to fentanyl and where mental health is recognized as a vital aspect of overall well-being. With a steadfast focus on education, advocacy, and community support, we strive to empower individuals and families with the resources and tools needed to navigate these complex challenges.

We believe that every life is precious, and we are dedicated to honoring Alex's legacy by working tirelessly to make a difference. Join us in our mission to STRIKEOUT fentanyl and RALLY for mental health awareness, and together, we can create a brighter, healthier future for all.

On March 30th, 2022, Alex Bradford lost his life to drugs. He was a typical college boy having fun experimenting with friends; what he didn't know is that the drugs he was using would be laced with fentanyl. Since that day, Alex has still been living. Alex's legacy lives on through this foundation and his family and friends.


Alex grew up in a family of 5 playing baseball since he was little. He has a love for the game like no other. He was actively involved in his local churches. He graduated from Western Harnett High School and went on to college at the University of North Carolina at Wilmington, where he joined the fraternity Pi Kappa Alpha. He was someone that you could count on for anything. He could make you laugh till you cry but always be there when you needed help. He loved with his whole heart and lived life to the fullest. Alex was just one of the thousands of people that deal with mental health issues. Although he dealt with these problems at a young age, he never failed to brighten a room. He walked with God closely throughout his life.


Alex was and still is an amazing human being. If he had more than 19 years on this earth he could have changed the world. He was able to make anyone smile while having a bad day and was the most caring human being. He will be able to affect so many more lives now through his family. Alex wishes everyone to live life like it's their last and love everyone fully. Alex lives on! #LLAB

"2 Out Rally….even in the bottom of the 9th with 2 outs, there is still time to RALLY. 1 at bat can change the outcome of the game. 1 moment can change your LIFE. NEVER give up, show love and compassion, it could save a life."
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